Maloko acknowledges the existence of issues such as minors smoking e-cigarettes. Currently, many countries have taken a stronger stance on e-cigarettes.
The new CEO of British American Tobacco said he hopes governments around the world will "better regulate" e-cigarettes and other tobacco substitutes. Currently, the global controversy surrounding e-cigarette products threatens a growth area in the industry.
Tadeu Marroco told the Financial Times that the FTSE 100 company is "very eager" to collaborate with regulatory agencies to address issues such as teenagers' use of e-cigarettes and their impact on the environment. The company owns brands such as Lucky Strike and Dunhill.