Changes in the French e-cigarette market: Health Minister changes, one-time ban may be put on hold

According to French media, in a personnel adjustment on July 20, 2023, the Borne government transferred the position of Minister of Health to Fran? OIS Braun was handed over to Aur é lien Rousseau. Based on relevant reports, we have sorted out the key information and obtained the following points that are worth the attention of practitioners:
One: The former minister has a tough attitude towards e-cigarettes
Fran? During his tenure, ois Braun took a strong stance on e-cigarettes, viewing them as products that pose "extreme harm" to teenagers, and is promoting a comprehensive ban on disposable e-cigarettes.


Thirdly, the new minister may hold a more open attitude towards e-cigarettes
Although the official position of the new Minister Rousseau has not yet been made public, he has worked closely with Prime Minister Elisabeth Borne, who has been using e-cigarettes in parliament, and people expect him to have a more open and inclusive attitude towards the e-cigarette market.
And this change is highly likely to mean a change in the situation of the French e-cigarette market. In the tweets on May 4th this year, "France prohibits one-time use at the end of the year? In a multi-party game, it is more like testing the attitudes of all parties" and on February 24th, "From banning one-time use to banning taste, analyzing why the wind direction of the world's third largest market has changed", Gewu Consumer analyzed the French e-cigarette market, and the main points are as follows:
France is one of the top three e-cigarette markets in Europe, with a continuously expanding user base and a growing industry. According to a study released by French research institution Xerfi in May 2022, the French e-cigarette industry will maintain an annual growth rate of 5 percent to 10 percent , reaching 1.3 billion euros by 2023.
The French government and the public have a positive attitude towards e-cigarettes, believing that they can help smokers quit smoking. Relevant research also provides support for the position of reducing harm from electronic cigarettes.
Disposable e-cigarettes have been rapidly popular in France since 2021. Due to regulatory loopholes in emerging channels such as convenience stores and online platforms, it is easy for minors to obtain disposable e-cigarettes.
In 2022, France proposed a one-time bill, but none of it was implemented. The root cause is that tobacco retailers hope to obtain one-time exclusive sales rights, which are already important sales categories.
The position of the French National Smoking Commission is to recommend the prohibition of non tobacco flavors; In addition, most experts suggest that it is not a one size fits all ban on one-time use.